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Pink, Stinging Eyes?

Conjunctivitis, also called pink eye, is one of the most frequently seen eye diseases, especially in kids. It can be caused by viruses, bacteria or...

Sharp Vision & Healthy Eyes in Madison

OcuFocus SC is a family eye care facility located inside Sears Optical at East Towne Mall and inside Target Optical on the east side of Madison, WI. Our mission is to provide quality eye health and vision care for the whole family. Dr. Jeremy Goetsch is highly skilled in clinical eye care involving eye and vision disorders. We prescribe the perfect lenses, frames, and contact lenses to solve the vision needs of our patients. We look forward to meeting you and taking care of your eye care needs.

Our optometric experts stay up to date with the rapid progress of medicine and technology, so you benefit from precise diagnoses and optimal treatments. For early detection and effective medical treatment of eye disease, visit our highly qualified and skilled eye doctors regularly for a comprehensive eye exam.

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We Recommend Proactive Eyecare for All Your Vision Related Issues…

What Makes OcuFocus Unique

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Comprehensive Eye Exams

During a complete eye exam, your eye doctor will not only determine your prescription, and check your eyes for common eye diseases.

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Contact Lens Fitting

We offer a wide selection of contact lenses including disposable soft contact, bifocal/multifocal, toric, and colored lenses. Check out our selection of lenses that fit your needs.

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We Offer Unique Services

From Myopia Control (for children whose vision gets worse every year), Amblyopia treatment (alternatives to patching), Vision Therapy, and more.

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Doctor and Staff That Truly Care

We have a deep understanding of how the human eye really works, and knowledge of the diseases and conditions that affect vision at our finger tips - whether you're 5 or 65.

Q&A | What is Dry Eye Syndrome

How do I know if I have Dry Eye?

Dry eye can cause quite a few symptoms, anything from the eyes actually feeling dry to the eyes watering often, or having a burning, itchy, or irritated feeling. One of the most common symptoms is the eyes feeling gritty or like something is in your eye. Most people will often experience blurred vision since the tears, which comprise the outermost surface of the eye, are unstable.

Is there anything I can do to prevent DES?

Dry eye is multi-factorial, and each person’s dry eye is unique to them. To help prevent dry eye, make sure to consume 8 to 10 glasses of water per day to avoid dehydration. Some nutritional supplements, such as fish oil and flax seed oil, can contribute to a more stable tear layer.

Remember to blink regularly and take breaks often when on a computer, cell phone or when watching television. During times of the year when there is less humidity, a humidifier might be helpful to provide more moisture in the air.

More about Dry Eyes >



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Insurance Plans

  • Blue Cross Blue Shield
  • United healthcare
  • UMR
  • Humana
  • Aetna