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Our Eye Doctor

Eye care professionals specialize in understanding how the human eye really works, as well as diseases and conditions that affect your vision – many of which do not have obvious symptoms. Eye doctors know how age and risk factors affect vision over time for young and old, and they understand the benefits and features of corrective lenses including eyeglasses and contacts.

Our optometrist takes the time to explain the results of your eye exam, describes your options and listens to your eye care needs. Because maintaining good eye health is an ongoing partnership, we encourage you to ask questions and share your health information, which could be vital to monitoring, diagnosing and treating potential vision problems.

Meet our doctor:


Dr. Jeremy Goetsch


Dr. Goetsch grew up in Wausau, Wisconsin, a small town where everyone knows everyone. When he was a young boy, he broke his glasses so often that his mother told him he either had to be an eye doctor or a millionaire to be able to afford to continue to wear glasses. To a nine-year-old, being an eye doctor seemed more doable than being a millionaire!

Dr. Goetsch moved to Madison for college. Madison is certainly little bit bigger town, but still has that friendly feel that he grew up with! He graduated in 2005 from the University of Wisconsin Madison with a Bachelor of Science in Biochemistry. He then earned his Doctorate of Optometry from the Southern College of Optometry. He graduated cum laude in 2009.

Dr. Goetsch and his wife of 13 years, Katherine, have a five year old daughter, Elise, and three-year-old twins James and Corrine. He enjoys spending time with them, especially playing outside biking, hiking, and playing with their dogs. In the spring he makes maple syrup with his family. He is an active member of his church. His favorite way to spend a day off is scratch cooking for his family. He is an active outdoorsman, and loves anything where he can get my hands dirty (outside of work, of course!) He enjoys fishing with his kids, hunting with his dad, and working on his old pickup truck with his brother.

Dr. Goetsch has been in practice since 2009, and specializes in the treatment of dry eye, as well as complicated contact lens fitting including scleral lenses for keratoconus. He is a member of the American Optometric Association and the Wisconsin Optometric Association and he belongs to the Beta Sigma Kappa Optometric Honor Society.

Dr. Goetsch’s favorite moment is putting glasses on a small child and watching their eyes light up as they can see clearly for the first time in their life.